Categoría: Production
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What Brands Get Wrong When Hiring a Production Team
After producing over 600 campaigns for agencies and brands across the Americas, we’ve seen every version of the same mistake: a company invests real budget in content production and ends up with assets that don’t perform — not because the production was bad, but because the decisions made before the first shoot day were wrong.…
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Cómo elegir una productora para tu campaña publicitaria
La productora que elijas para tu campaña determina la calidad de cada pieza de contenido que saldrá al mercado. Un brief brillante ejecutado por la productora equivocada se pierde. Un brief simple ejecutado por el equipo correcto puede superar las expectativas. Esta guía te ayuda a evaluar productoras basándote en criterios reales, no solo en…
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¿Cuánto cuesta un video musical en Miami? Guía de presupuestos de producción
Los presupuestos de videos musicales en Miami van desde $10,000 para un clip sencillo hasta $150,000+ para una producción cinematográfica completa. El costo final depende de la visión del artista, la cantidad de locaciones, el tamaño del equipo técnico y la complejidad de la postproducción. Después de producir videos musicales para sellos como Sony Music,…
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Case Study: Multi-Market Automotive Campaign — General Motors Across Latin America
From 2018 to 2024, we worked on General Motors automotive photography through McCann Erickson, with core production across Colombia, Peru, and Ecuador. The work covered multiple vehicle lines — from Spark to Tahoe — and was developed for regional use across Latin America. Like most serious advertising photography assignments, the real complexity was not only…
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Frequently Asked Questions
Frequently Asked Questions How much does a basic music video cost? A basic music video in Miami costs between $5,000 and $15,000. This typically covers one shooting day, a small crew (director, DP, camera assistant, gaffer), one location, basic lighting, and standard editing with color correction. It’s best suited for independent artists or single-location performance…
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The Role of a Creative Director in Advertising Campaigns
A creative director is the person responsible for the visual and conceptual identity of an advertising campaign. They translate a brand’s marketing objectives into a creative vision that guides every piece of content produced — from the initial concept to the final deliverable. The role is often misunderstood. Here’s what a creative director actually does,…
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Music Video Production: From Concept to Release
A music video goes through five distinct phases before it reaches streaming platforms. Each phase has specific decisions, deliverables, and potential pitfalls. Understanding the full process helps artists, managers, and labels make better decisions and avoid costly mistakes. Here’s the complete production pipeline, from the first creative conversation to the final upload. Phase 1: Creative…
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Brand Photography for Advertising: What Global Campaigns Actually Require
Brand Photography for Advertising: What Global Campaigns Actually Require Brand photography for advertising campaigns is different from product photography, lifestyle content, or social media imagery. It’s designed to work across billboards, print ads, digital banners, and point-of-sale materials — often all from the same shoot. If your brand is investing in an advertising campaign, here’s…
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Our Services
Our Services ASA Films is a Miami-based creative agency and production company specializing in advertising photography, music video production, digital marketing, data science, and brand content strategy. We work with agencies, record labels, and brands that need teams capable of executing campaigns from concept through final delivery — and measuring what works. Advertising Photography We…
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About Our Music Video Production
About Our Music Video Production ASA Films directs and produces music videos for major labels and independent artists. Based in Miami, we work primarily within the Latin music market — reggaetón, pop, urban, tropical, and rock — producing videos for artists across Sony Music Latin, Warner Music, Universal Music Latin, and independent labels. Our music…