About ASA Creative
A Miami production company built for brands, agencies, and major music labels.
ASA Creative is a Miami-based creative agency and production company founded in 2016. We produce advertising photography, music videos, and analytics-backed brand content for campaigns that need to perform across markets. 600+ campaigns produced across the Americas, with work spanning 12 countries and collaborations with global brands, major labels, and leading advertising agencies.
ASA Creative is the creative brand of ASAFILMS, LLC, a Florida limited liability company based in Miami.
600+
campaigns produced
3
countries
Since 2016
serving brands & labels
What we are
An atypical company, by design.
ASAFILMS, LLC started as an advertising production company in Latin America, working with the world’s biggest brands and agencies. With Miriam Rabascall leading the move to the United States, it grew into something broader. Today our main clients are Sony Music, Warner Music, Universal Music and Grace Kennedy Foods, and we combine advertising craft with data science.
We work in fronts. Each one is led by one person, and each makes the others stronger: process and creativity in every branch, backed by a first-class team and technical support crews.
Creative & Project Development
Diego Sanchez Cadavid
Creative Director & Head of Project Development
Creative direction, production and the development of every project, built on two decades of campaigns for multinationals.
Marketing
Miriam Rabascall with Alexa
Strategy, positioning, paid media and rollout, connected to the data.
Technology
Our development and technical support teams
Data science, predictive analytics and software, including Rep Tower, an operations control tower for logistics that our team is building.
Finance & Control
Miriam Rabascall
Finance, administration and operational control across the company.
Leadership
Creative direction and strategy under one roof.
ASA Creative is led by Diego Sanchez Cadavid and Miriam Rabascall, combining senior production experience with brand strategy, performance thinking, and cross-market execution.
Diego Sanchez Cadavid — Creative Director
Two decades crafting campaigns across the Americas. Diego leads creative direction, production, and visual execution across advertising, artist content, and branded campaigns. His work spans global brands, entertainment talent, and major music projects.
Miriam Rabascall — Chief Strategy Officer
Miriam leads strategy, positioning, and campaign performance across client accounts. She connects creative development with business goals — translating market insight, audience understanding, and distribution planning into campaigns that perform across channels.
Together, leadership combines production craft, strategic planning, and data-backed decision-making — the three pillars behind ASA Creative’s approach.
Core capabilities
What we do
ASA Creative brings together production, strategy, and analytics in one integrated workflow.
Advertising Photography
Campaign photography for automotive, beverage, finance, lifestyle, and consumer brands — from creative development to multi-format delivery.
Music Video Production
Concept development, direction, cinematography, and post-production for major labels and artist campaigns built for release across platforms.
Data-Driven Creative
Predictive analytics built on 67,000+ ads, helping inform creative decisions around framing, pacing, composition, and performance before production begins.
Clients, partners & recognition
Built with brands. Trusted by agencies.
ASA Creative produces work for global brands and major labels, often in collaboration with agency teams that need reliable execution, flexible production, and high-end visual output across markets.
Select clients
General Motors, Pepsi, Coca-Cola, American Express, Volkswagen, Samsung, Sony Music, Warner Music, Universal Music, Interscope.
Agency partners
BBDO, DDB, McCann, MullenLowe, Saatchi & Saatchi, Grey, Ogilvy, Leo Burnett, JWT.
Recognition
Effie Awards, Cannes Lions shortlist, Lürzer’s Archive 200 Best, Hasselblad Masters finalist.
Representative work
Pepsi — Effie Award · General Motors — Latin America · Music Videos
Ready to work together?
Tell us about your project and we’ll get back to you with the right next step.
ASA Creative is a brand of ASAFILMS, LLC — Miami, FL