Case Studies
Selected projects documenting how we actually work — from production planning and on-set execution to delivery, logistics, and post-launch context.
Juanes “Muérdeme” — Producing a Music Video in Santa Marta
A location-driven music video built in Santa Marta with local production support, street closures, police coordination, and an 8-hour shooting window designed to keep the city alive inside the frame.
Pepsi — From Creative Brief to Effie Award
A Pepsi campaign developed with BBDO through a week of pre-production, a controlled night studio shoot, and precise post-production — later recognized with Effie Gold.
General Motors — Multi-Market Automotive Campaign
Automotive production for General Motors across Colombia, Peru, and Ecuador, built around tight dawn shooting windows, logistics, permits, and multi-market delivery from 2018 to 2024.
Predictive Analytics — Major Album Launch
A multi-year music analytics project built from a full-catalog study of 130+ songs, then tested against a recent album release — published with real numbers, real limits, and no inflated AI claims.
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