Categoría: Case Studies
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Case Study: Using Predictive Analytics to Support a Major Album Launch
Case Study: Building a Predictive Analytics System for a Major Album Launch This case study documents the project that launched our predictive analytics system — a multi-year collaboration with an internationally recognized artist’s team to model song performance across their full catalog, culminating in predictions for a recent album release. The methodology and results below…
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Case Study: Multi-Market Automotive Campaign — General Motors Across Latin America
From 2018 to 2024, we worked on General Motors automotive photography through McCann Erickson, with core production across Colombia, Peru, and Ecuador. The work covered multiple vehicle lines — from Spark to Tahoe — and was developed for regional use across Latin America. Like most serious advertising photography assignments, the real complexity was not only…
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Case Study: Pepsi Campaign — From Creative Brief to Effie Award
Some campaigns begin with a long strategy deck. This one began with a phone call. A creative director at BBDO called with an idea for Pepsi and a clear visual intention: the images needed to feel dynamic, organic, and alive. Not overbuilt. Not sterile. Just strong enough to hold the campaign, while still feeling like…