Our Team
The people behind ASA Creative.
Creative direction, strategy, production, post, and analytics working together across the Americas.
We’re a cross-functional team built to move from concept to execution — with the people, process, and production mindset behind ASA Creative’s approach.
Leadership
Creative direction and strategy under one roof.
ASA Creative is led by Diego Sanchez Cadavid and Miriam Rabascall — combining senior production experience, strategic planning, and a data-driven production mindset across every project.
Diego Sanchez Cadavid — Creative Director
Two decades crafting campaigns across the Americas. Diego leads creative direction, production, and visual execution across advertising photography, artist content, and branded campaigns — while also helping shape ASA Creative’s data-driven approach to content performance.
Miriam Rabascall — Chief Strategy Officer
Miriam leads strategy, positioning, and campaign performance across client accounts. She connects creative development with business goals — turning market insight, content planning, and audience understanding into clearer decisions and stronger outcomes.
Selected team
A cross-functional team built around execution.
From strategy and community to editing and delivery, every role is connected to the same goal: better creative, better rollout, and stronger campaign performance.
Alexa — Strategy
Supports planning, campaign structure, and the strategic layer that connects creative ideas with clear execution across services and deliverables.
Martina — Community Manager
Helps shape community touchpoints, content continuity, and audience-facing execution across digital channels — closely aligned with our approach to video content strategy.
David — Editor
Supports the editorial layer across campaign films, artist content, and delivery-ready cuts built for music video production and multi-format release.
Where we work
Working across Miami, New Jersey, and Guayaquil.
Our footprint gives the team flexibility for production planning, client coordination, and project support across multiple markets — the kind of workflow visible in our General Motors Latin America case study.
Miami
The company’s home base and the center of day-to-day production, strategy, and client communication.
New Jersey
A working base that supports East Coast coordination, planning, and production logistics when projects require it.
Guayaquil
Part of the team’s regional presence, helping expand coordination and production capability across Latin America.
How the team works
Built to keep creative, production, and performance aligned.
Our structure is simple: fewer handoffs, tighter collaboration, and better decisions from brief to final delivery across our core services.
Production
Shoot planning, crew coordination, on-set execution, post-production, and delivery across formats — all part of our production services.
Strategy
Positioning, campaign structure, content planning, and client-facing decision-making from the start.
Marketing & Ads
Paid media, social rollout, community touchpoints, and platform-specific thinking built into data-driven production.
Data & Analytics
Performance insight and content analysis, plus feedback loops sharpened by learning from real work like our album launch case study.
Want to join the team or build with us?
See open roles, or get in touch if you’re looking for a team built for creative, production, and performance.
ASA Creative / ASA Films LLC — Miami, FL