Our Services
ASA Films is a Miami-based creative agency and production company specializing in advertising photography, music video production, digital marketing, data science, and brand content strategy. We work with agencies, record labels, and brands that need teams capable of executing campaigns from concept through final delivery — and measuring what works.
Advertising Photography
We produce advertising photography for agencies and brands — from single-product shoots to multi-day campaign productions across multiple markets.
Our advertising photography work covers:
- Campaign photography for print, digital, outdoor, and social media placements
- Product photography for e-commerce, packaging, and catalogs
- Lifestyle and brand imagery that connects products to real consumer contexts
- Automotive, food & beverage, fashion, and corporate category specialization
We handle the full production pipeline: creative brief review, mood boarding, location scouting, casting, shoot execution, retouching, and format delivery for every placement your campaign requires. Learn more about what an advertising photographer does on a typical campaign.
Clients include: General Motors, Pepsi, Coca-Cola, American Express, Volkswagen, Magnum Ice Cream, Corona, and Samsung.
Agency partners: BBDO, DDB, McCann, MullenLowe, Saatchi & Saatchi, Grey, and Ogilvy.
Music Video Production
We direct and produce music videos for major labels and independent artists — from concept development through platform-ready delivery.
Our music video production services include:
- Creative development — concept, treatment, storyboard, and visual references
- Pre-production — location scouting, casting, art direction, shot planning
- Production — full crew execution with cinema-grade equipment (ARRI, RED)
- Post-production — editing, color grading, VFX, sound design
- Multi-platform delivery — YouTube, Instagram, TikTok, broadcast, and VEVO specs
Budgets range from $5,000 for single-location performance videos to $150,000+ for cinematic multi-day productions. Most label-backed singles land in the $15,000–$50,000 range. See our full music video cost breakdown.
Labels: Sony Music Latin, Warner Music, Universal Music Latin, Interscope.
Artists: Juanes, Ozuna, Rauw Alejandro, Bomba Estéreo, Pedro Capó, Tini, Wisin, ChocQuibTown, Greeicy, and Fonseca.
Celebrity & Portrait Photography
We produce portrait and promotional photography for public figures — musicians, actors, athletes, and influencers — for press kits, album artwork, social media, and brand partnerships.
Celebrity photography requires speed, discretion, and the ability to deliver strong images under tight schedules. Our lead photographer has produced portraits for major Latin music artists and entertainment figures across the Americas.
- Press kit and publicity photography
- Album and single artwork
- Tour promotional materials
- Social media content packages
- Brand endorsement imagery
View celebrity photography portfolio →
Digital Marketing & Ads
We don’t just produce content — we run it. Our digital marketing department handles performance campaigns, social media strategy, and paid media across Meta, Google, TikTok, and YouTube.
- Performance campaigns — Meta Ads, Google Ads, TikTok Ads, YouTube Ads
- Social media management — content calendars, community management, platform strategy
- Paid media strategy — audience targeting, A/B testing, budget allocation, ROAS optimization
- Content distribution — ensuring every piece of content reaches the right audience on the right platform
- Reporting & analytics — monthly performance reports with actionable insights
The advantage of having marketing and production under one roof: the team running your ads is the same team that produced the content. No handoffs, no lost context, no creative-media disconnect. Read about our approach to video content strategy and how we connect production to distribution.
Data Science & Predictive Analytics
Our data science department analyzes advertising content at scale to inform creative decisions before, during, and after production. We’ve built predictive models trained on 67,000+ ads that identify which creative elements drive performance across different industries and platforms.
- Content DNA Score — proprietary scoring system analyzing 143+ visual, semantic, and temporal features per ad
- XGBoost predictive models — R² of 0.81 on reach prediction, helping teams optimize creative before launch
- Markov chain analysis — predicting content performance trajectories (growing, stable, declining)
- Category-specific insights — data models tuned for automotive, food & beverage, financial services, and music
- Post-campaign analysis — connecting production decisions to performance outcomes for continuous improvement
This isn’t about replacing creative intuition with algorithms. It’s about giving creative teams better information. See how data-driven production works in practice and how we used predictive modeling to support a major album launch.
Creative Direction
We provide creative direction for advertising campaigns that span multiple channels and formats — ensuring visual consistency from concept through execution across print, digital, video, social, and out-of-home placements.
Our creative direction services include:
- Campaign concept development from initial brief to visual strategy
- Art direction for photography and video shoots
- Multi-platform adaptation — maintaining brand consistency across billboard, social, web, and broadcast
- Talent and casting direction
- Post-production supervision — retouching, color grading, and final approval workflows
We’ve directed campaigns recognized by the Effie Awards (advertising effectiveness), Cannes Lions, and Lürzer’s Archive 200 Best Advertising Photographers Worldwide.
Brand Video Content
Beyond music videos and campaign photography, we produce ongoing video content for brands — from high-production hero spots to high-volume social media content.
- Brand films and campaign spots (30–90 seconds, cinematic quality)
- Product demos and testimonials for websites and email campaigns
- Social media content — Instagram Reels, TikTok, YouTube Shorts
- Behind-the-scenes and culture videos
- Batch production days — multiple content pieces from a single shoot ($8,000–$20,000 per day)
We combine production expertise with performance data from 67,000+ ads analyzed to ensure every piece of content serves a strategic purpose — not just a creative one.
How We Work
Every project starts with a production brief — not a sales pitch. We scope the work, identify the deliverables, and build a production plan before quoting. This ensures the budget matches the actual requirements of the campaign.
Typical engagement process:
- Discovery call — understand the campaign objectives, deliverables, timeline, and budget range
- Production proposal — detailed scope including crew, equipment, locations, and post-production
- Pre-production — mood boards, shot lists, casting, location scouting, scheduling
- Production — shoot execution with full crew
- Post-production — editing, retouching, color grading, format delivery
- Performance analysis — post-campaign data review to optimize future production decisions
- Final delivery — all assets delivered at specifications required for each placement
Read about what to evaluate when choosing a production company — it covers the criteria agencies and brands use to select partners like us.
Get a Production Estimate
Tell us about your project and we’ll put together a production plan and estimate within 48 hours.
ASA Films LLC is a Miami-based creative agency and production company. Our team of 12 has produced work for Sony Music, Warner Music, Universal Music, General Motors, Pepsi, Coca-Cola, American Express, and 50+ other global brands and labels across the Americas.
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