Autor: Diego Cadavid
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Juanes “Muérdeme” — Producing a Music Video in Santa Marta
Juanes “Muérdeme” — Producing a Music Video in Santa Marta Some music videos are mainly about aesthetics. Others are production challenges first, and creative wins second. “Muérdeme” was both. This project meant producing a video for Juanes and Li Saumet of Bomba Estéreo in Santa Marta — a city with the exact energy the song…
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Multicultural Marketing Strategy: How We Build Consumer Intelligence Presentations
Multicultural Marketing Strategy: How We Build Consumer Intelligence Presentations Most companies do not have a data problem. They have a decision problem. They have audience research, internal opinions, campaign ideas, spreadsheets, market assumptions, and too many disconnected signals. What they often do not have is a clear structure that turns all of that information into…
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What Brands Get Wrong When Hiring a Production Team
After producing over 600 campaigns for agencies and brands across the Americas, we’ve seen every version of the same mistake: a company invests real budget in content production and ends up with assets that don’t perform — not because the production was bad, but because the decisions made before the first shoot day were wrong.…
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Cómo elegir una productora para tu campaña publicitaria
La productora que elijas para tu campaña determina la calidad de cada pieza de contenido que saldrá al mercado. Un brief brillante ejecutado por la productora equivocada se pierde. Un brief simple ejecutado por el equipo correcto puede superar las expectativas. Esta guía te ayuda a evaluar productoras basándote en criterios reales, no solo en…
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¿Qué hace un fotógrafo publicitario? Así funciona detrás de cámaras
Un fotógrafo publicitario crea imágenes específicamente diseñadas para vender productos, servicios o ideas. A diferencia de un fotógrafo editorial que documenta historias o un retratista que captura individuos, el fotógrafo publicitario trabaja dentro de un brief comercial para producir imágenes que generen acción del consumidor. El trabajo involucra mucho más que presionar un botón. Así…
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¿Cuánto cuesta un video musical en Miami? Guía de presupuestos de producción
Los presupuestos de videos musicales en Miami van desde $10,000 para un clip sencillo hasta $150,000+ para una producción cinematográfica completa. El costo final depende de la visión del artista, la cantidad de locaciones, el tamaño del equipo técnico y la complejidad de la postproducción. Después de producir videos musicales para sellos como Sony Music,…
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Case Study: Using Predictive Analytics to Support a Major Album Launch
Case Study: Building a Predictive Analytics System for a Major Album Launch This case study documents the project that launched our predictive analytics system — a multi-year collaboration with an internationally recognized artist’s team to model song performance across their full catalog, culminating in predictions for a recent album release. The methodology and results below…
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Case Study: Multi-Market Automotive Campaign — General Motors Across Latin America
From 2018 to 2024, we worked on General Motors automotive photography through McCann Erickson, with core production across Colombia, Peru, and Ecuador. The work covered multiple vehicle lines — from Spark to Tahoe — and was developed for regional use across Latin America. Like most serious advertising photography assignments, the real complexity was not only…
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Case Study: Pepsi Campaign — From Creative Brief to Effie Award
Some campaigns begin with a long strategy deck. This one began with a phone call. A creative director at BBDO called with an idea for Pepsi and a clear visual intention: the images needed to feel dynamic, organic, and alive. Not overbuilt. Not sterile. Just strong enough to hold the campaign, while still feeling like…
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Frequently Asked Questions
Frequently Asked Questions How much does a basic music video cost? A basic music video in Miami costs between $5,000 and $15,000. This typically covers one shooting day, a small crew (director, DP, camera assistant, gaffer), one location, basic lighting, and standard editing with color correction. It’s best suited for independent artists or single-location performance…