Blog
Insights on advertising photography, music video production, creative direction, and data-driven creative strategy — from a Miami production company with 600+ campaigns for Fortune 500 brands and major music labels.
Featured: Pepsi — Effie Award Case Study · Predictive Analytics Case Study · Music Video Costs in Miami
All Posts
-
Case Study: Using Predictive Analytics to Support a Major Album Launch
Case Study: Building a Predictive Analytics System for a Major Album Launch This case study documents the project that launched…
-
Case Study: Multi-Market Automotive Campaign — General Motors Across Latin America
From 2018 to 2024, we worked on General Motors automotive photography through McCann Erickson, with core production across Colombia, Peru,…
-
Case Study: Pepsi Campaign — From Creative Brief to Effie Award
Some campaigns begin with a long strategy deck. This one began with a phone call. A creative director at BBDO…
-
Frequently Asked Questions
Frequently Asked Questions How much does a basic music video cost? A basic music video in Miami costs between $5,000…
-
Fotografía de celebridades vs fotografía editorial: ¿Cuál es la diferencia?
La fotografía de celebridades y la fotografía editorial se superponen pero sirven propósitos diferentes, involucran workflows distintos y requieren habilidades…
-
How We Use Predictive Analytics to Inform Creative Production
How We Use Creative-Performance Analysis to Inform Production Most production teams still make creative decisions the way the industry always…
-
Data-Driven Production: How Analytics, Creative Direction, and Craft Work Together
Data-Informed Production: How Analysis, Creative Direction, and Craft Work Together We’ve published a series of articles about advertising photography, music…
-
The Role of a Creative Director in Advertising Campaigns
A creative director is the person responsible for the visual and conceptual identity of an advertising campaign. They translate a…
-
Music Video Production: From Concept to Release
A music video goes through five distinct phases before it reaches streaming platforms. Each phase has specific decisions, deliverables, and…
Looking for Something Specific?
Explore our case studies, services, or get in touch to discuss your next project.
Case Studies Our Services Contact Us